More Addictive Than Crack

The NFL, in their infinite genius, debuted the "Red Zone Channel" this Sunday. Basically, this channel provides the following service:

"The Red Zone channel works much like the NFL Network's pre-season No Huddle program that goes from game to game. The premise of the Red Zone Channel is to bounce from game to game as a team moves the ball inside their opponents 20-yard line. A narrator alerts the viewer to an on-screen game change with a brief explanation of what is currently going on in that game."

Previously, it took a great amount of skill to make sure you caught all the interesting twists and turns of the various games being played at 1 pm on an NFL Sunday. In fact, I used to tell people that I felt like I missed more big plays than I caught because I was so involved in trying to stay on top of the action. Now, thanks for the Red Zone Channel, all you have to do is sit back and let the good folks at Direct TV do all the work.

Just like the rest of you, I was mainly interested in the Birds/Texans game, but this channel switched back and forth to the various games without missing a beat. I haven't seen anything so addictive since Krispy Kreme donuts and internet porn.

Of course, Direct TV realizes this, so they added an additional fee of $100 to the regular Sunday Ticket price. This is highway robbery, but how can you deny the allure of this channel? After watching it for 15 minutes, I offered to split the fee with my neighbor in an effort to persuade him to purchase it. Thankfully, I didn't need to pressure him too much as I opened my email this evening and discovered that the channel has been purchased, and we are a go for the upcoming season.

What a wonderful year it is going to be!